MSN Bing is probably the most profitable search engine you can be found on. Unlike Google, it attracts many more adults eager to buy than kids just playing around. And very unlike Google, you can get to number one on MSN Bing using the simple method revealed in this article.
By Michael Small
MSN’s new counterpart Bing is rewriting search engine history. Touted by Microsoft as the first ever “decision engine” it’s picking up steam like Yahoo in its heyday and is in place to give Google a serious run for its money.
Speaking of “serious”; it’s important to mention that MSN and now Bing are the search engine of choice for most credit card carrying adults. In fact, MSN Bing is the default search engine on every new Windows PC sold. That’s Big! A lot of people go to Google for playing around but stick to Bing when they mean business. And that’s great for you!
I recently obtained ten (out of 10!) top five placements on MSN Bing using a simple formula I can share right now. It took me only a few hours to do all the work, including the domain purchase and setting up hosting. Here is that magic formula:
* Focus on just one keyword for the site. Make it your most important.
* Use the exact keyword phrase as your domain name and be sure it ends in .com, .net, or .org. It is fine to use dashes between each or any combination of words in the domain name. They are treated as spaces by the search engine and are typically much easier to get than domains without dashes.
* Pay for two or more years when you register the domain. They appear to be using Google’s trick of checking registration dates and giving preference to those registered for more than one year.
* Post just one or two pages. If you need more than a home page, add a contact page or something else light on text. Note: You can use your site as a landing page and create links to all of your main site’s pages.
* Keep your home page text between 250 and 400 words. If you need to say more, add images that contain the text you want displayed.
* Put your keywords in the headings but do not use “head tags” or “strong tags.” Just make the text big and bold using the “bold tag.”
* Use your keyword phrase up to two times per one hundred words of text, but do not go over five full mentions for the entire page of text (plus up to two more for headings.)
* Mention your full keyword phrase once toward the beginning of the first paragraph and again within the first one third of the page text. Then use it once near the end of the page text. The other mentions can go anywhere in between.
* If you decide to go the software route to get faster results (still using these tips), stick with one that works well for MSN Bing. Many do not. Note: I developed the method above by using the tool I found at http://www.SEOeliteWeb.com.
Results: Here’s one example… I took one local client’s main keyword phrase of “richmond auto repair”, separated each word with a dash and registered the dotcom version. Within two weeks it became number one on MSN Bing for that keyword phrase and has stayed there as a gateway to the main site. It’s been four months now and I’ve done this for dozens of keywords, with my last experiment yielding 10 for 10 using just the tips listed here.
You can do it too.
Mike Small is the SEO Specialist for Marketing Considerations, LLC. Based in Richmond Virginia, Marketing Considerations helps clients from all over the US, Japan, Germany and the UK with their search engine optimization needs.
Showing posts with label bing. Show all posts
Showing posts with label bing. Show all posts
Friday, June 18, 2010
Wednesday, March 24, 2010
Make Your Website First On Google's Search Page
The top spot on Google is the holy grail for website owners. If you can get the top spot on Google, you have a good chance of being found. How can you get there? Read on to find out.
By Anton Pearce
Have you been vying for the number one spot on Google’s search page? Google has many different ways of determining how a website gets there. Here are a few tips that can help you optimize your website for Google.
Every website is battling for the top spot in Google’s search results page, and to do that you have to optimize your website for Google. Optimization requires continually improving your site’s content. Even though Yahoo and Bing simply search the tag structures in HTML, Google uses a trickier, and somewhat clandestine, method to determine top spot.
Google looks for websites that continually provide fresh and relevant content. Since Google has such strict guidelines for top spot, it requires web page owners to continually work on keeping their page’s content fresh and relevant to hold a top spot in the list.
Keywords and Phrases
Google looks for phrases and keywords as it is assessing a site. It evaluates a site’s content, and looks for phrases that match a particular search term. If say, a visitor is looking for ‘boat repair’ Google will display pages where that keyword shows up several of times in the body of the page. So when you are optimizing your web page, you should concentrate on phrases rather than single words. Now that you know Google is looking for a particular phrase you do not want to go crazy with that phrase on a page either, because this is know as keyword stuffing. Be careful with keyword phrases—if Google sees too many of them, they will lower your page in the search engine rankings.
The Title Tag
The title tag is important and is unique to each page in a website. The tag can be found on the browser’s title bar. It is also used by Googlebot to see what the page contents are going to be. Google then looks at the page contents and evaluates if the two match, and this helps determine page relevance. Since Google looks at each page in a domain, many sites dynamically generate page titles with an introduction text appended to the company name.
Anchor Text
When you add link tags to your page, this is anchor text. Take care to be precise in your anchor test by using relevant phrases for prominent links on your page. Google is looking for specific link information, so the more specific that you can be the better. If you focus on your site’s keyword terms and make sure that these are always in line with your content, you will make Google’s assessment of your site easy. Google is generous with its link limits saying that no more than 100 links should ever appear on a web page.
Header Tags
Header tags are HTML page elements coded “”, and they provide a bold heading on the page. The headers tell Google what the purpose of the page is, and the title tag tells it the purpose of the website. You should have a header tag on each page.
Quality Content
The last thing that Google is looking for is unique content. Google’s customers are your website visitors, and when Google returns a search list, they want their customers to be happy. So you are helping Google as it is helping your. By finding good, fresh content on your web page along with the keyword phrase that their customer is looking for, Google is happy to place your site at the top of the list and return it to the screen. So if you have bad content - either plagiarized, badly written or irrelevant content - Google is not interested in you. If your site offends the Google guidelines frequently enough, it will eventually blacklist your domain and not even bother to evaluate it.
Optimize Your Website for Google and Make it Readable
By complying with the guidelines that Google has set out for page ranking, you can set your page up to show up at the top of the search list. By continually adding new content, Google will mark your page as a good one to return to its customer. However, you must always make sure that you site is aesthetically pleasing and readable by a human, because the point of why you optimize your website for Google, is to attract new visitors to your page to increase your company’s market share.
Anton Pearce specializes in helping you to use internet marketing to get all the clients you need for your practice. Sign up for his highly acclaimed and miraculously free ezine and find out how to turn your website into an automated new client or patient referral generating machine.
By Anton Pearce
Have you been vying for the number one spot on Google’s search page? Google has many different ways of determining how a website gets there. Here are a few tips that can help you optimize your website for Google.
Every website is battling for the top spot in Google’s search results page, and to do that you have to optimize your website for Google. Optimization requires continually improving your site’s content. Even though Yahoo and Bing simply search the tag structures in HTML, Google uses a trickier, and somewhat clandestine, method to determine top spot.
Google looks for websites that continually provide fresh and relevant content. Since Google has such strict guidelines for top spot, it requires web page owners to continually work on keeping their page’s content fresh and relevant to hold a top spot in the list.
Keywords and Phrases
Google looks for phrases and keywords as it is assessing a site. It evaluates a site’s content, and looks for phrases that match a particular search term. If say, a visitor is looking for ‘boat repair’ Google will display pages where that keyword shows up several of times in the body of the page. So when you are optimizing your web page, you should concentrate on phrases rather than single words. Now that you know Google is looking for a particular phrase you do not want to go crazy with that phrase on a page either, because this is know as keyword stuffing. Be careful with keyword phrases—if Google sees too many of them, they will lower your page in the search engine rankings.
The Title Tag
The title tag is important and is unique to each page in a website. The tag can be found on the browser’s title bar. It is also used by Googlebot to see what the page contents are going to be. Google then looks at the page contents and evaluates if the two match, and this helps determine page relevance. Since Google looks at each page in a domain, many sites dynamically generate page titles with an introduction text appended to the company name.
Anchor Text
When you add link tags to your page, this is anchor text. Take care to be precise in your anchor test by using relevant phrases for prominent links on your page. Google is looking for specific link information, so the more specific that you can be the better. If you focus on your site’s keyword terms and make sure that these are always in line with your content, you will make Google’s assessment of your site easy. Google is generous with its link limits saying that no more than 100 links should ever appear on a web page.
Header Tags
Header tags are HTML page elements coded “”, and they provide a bold heading on the page. The headers tell Google what the purpose of the page is, and the title tag tells it the purpose of the website. You should have a header tag on each page.
Quality Content
The last thing that Google is looking for is unique content. Google’s customers are your website visitors, and when Google returns a search list, they want their customers to be happy. So you are helping Google as it is helping your. By finding good, fresh content on your web page along with the keyword phrase that their customer is looking for, Google is happy to place your site at the top of the list and return it to the screen. So if you have bad content - either plagiarized, badly written or irrelevant content - Google is not interested in you. If your site offends the Google guidelines frequently enough, it will eventually blacklist your domain and not even bother to evaluate it.
Optimize Your Website for Google and Make it Readable
By complying with the guidelines that Google has set out for page ranking, you can set your page up to show up at the top of the search list. By continually adding new content, Google will mark your page as a good one to return to its customer. However, you must always make sure that you site is aesthetically pleasing and readable by a human, because the point of why you optimize your website for Google, is to attract new visitors to your page to increase your company’s market share.
Anton Pearce specializes in helping you to use internet marketing to get all the clients you need for your practice. Sign up for his highly acclaimed and miraculously free ezine and find out how to turn your website into an automated new client or patient referral generating machine.
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