Business gifts fall into the area of marketing that is fun to work with. There are hundreds of thousands of choices, each of which can carry your company or product imprint to extend the reach of your marketing campaign. Take a quick look around any office and chances are you will be able to view several imprinted items.
By Bob Ryan
Business gifts fall into the area of marketing that is fun to work with. There are hundreds of thousands of choices, each of which can carry your company or product imprint to extend the reach of your marketing campaign. Take a quick look around any office and chances are you will be able to view several imprinted items. There may be a mug on a desk, or calendar on the wall, proudly displayed and carrying an imprinted message from a company that person has visited, worked with, or purchased from.
Some items are seasonal, like calendars, while others, like the mugs, are timeless. When creating your imprinted message for your business gifts, take a moment to consider if timeliness is an issue. You can do a generic company imprint, or a dated one, depending on the situation and events surrounding the business gift presentation.
Some business gifts are used to thank new or valued clients for their business, to seal a deal, open communication lines, or just to maintain contact. There are pop up calendars that you can mail out, that are fun to put together like a puzzle, but also attractive enough to find a spot on your client’s desk. Some business gifts are more expensive, individualized items, like laptop bags, desk sets, or glassware.
Business gifts can be bigger, and more costly, because they are usually meant for a smaller, but very important audience. They may be presented to those who can make the difference in your company’s success or failure, so take some time to really go through the gift catalog to select just the right one for your marketing objective.
The return on your efforts should be measurable. Business gifts are an important part of your advertising budget. Part of the value of these business gifts lie in their goodwill value, to keep your company and your salesperson in the mind of the recipient. The imprinting will assist this effort, and last as long as the item lasts. They are a subtle reminder to your client of your thoughtfulness, and they keep your message prominently displayed.
We are a site dedicated to helping you and your business market and brand yourself through the use of promotional products.
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