Masterminds are powerful tools for the solo entrepreneur. So how do you create one or join one? Here are three quick strategies to help you get started!
By Chris Makell
Just by virtue of its title, the solopreneur or solo entrepreneur can be a lonely job. You’re primarily heads down, with “one focus” to create value for your customers and delivering it with just two hands or maybe with a small team. And yet, there are the times when you pause and begin to wonder:
Is there anyone else facing the same challenges?
Are they hitting the brick wall on ideas?
Have they reached a plateau?
Can they be searching for new and fresh ideas to re-ignite their business?
Have they lost some of their passion?
Yes, it can be tough being a “one person” show. But it’s also pretty cool, right? You get to call ALL the shots. You say, go “left” and you don’t have to get 3 levels of approval on the use and relevance of the word “left”! It’s exhilarating to be able to shape your own destiny. You can deliver “the promise”, in the way your clients want and deserve. And you get to fully enjoy the exchange of money for the service you deliver! Yes!
And when you’re at a place where routine has set in and you’re craving something new, you can always read more or attend a teleseminar or workshop. But nothing beats being with and around those in your same field, industry or as part of an issue-based forum, be it virtually or in person.
When you connect with these like-minded individuals, in this case solopreneurs, there is a charge, a spark of electricity that ignites new strategies and a call to action! You hear the new ideas and approaches in a fresh way and the inspiration just surges through your brain. You’re seeing a whole new way to deliver value to your clients and to re-energize your passion around your business.
Let me give you a quick example!
Tom still loved and spoke passionately about his business; however he didn’t know what else he could do to bring in more clients beyond networking and speaking. He had heard about the power of masterminding with other successful business owners to learn more successful strategies. And he thought the accountability and support would help him achieve better results, faster.
He asked his network about how he could find a group of like-minded business owners who were in a mastermind or who could direct him to one. Having found his mastermind, Tom began actively participating with members of the group who opened his eyes to additional approaches to attracting new clients, based on their success.
By engaging in a mastermind group with others in his industry, he learned about more value-based offering his clients would be interested in. He just hadn’t thought anyone else was successfully doing it! The group gave Tom the insight and the steps to take immediate action. As a result, he’s launched a new campaign that brings him more clients than he anticipated!
Connecting with like-minded individuals in a well managed and facilitated mastermind can create untold business opportunities for you, because it leverages the powerful knowledge and experience of a team.
Here are 3 strategies to help you connect with like-minded solopreneurs, today, and create greater value for your business and your clients.
Strategy #1:
Plan to attend a one or two day conference in 2010, if you haven’t already. You will establish new connections to call on and learn new strategies for your business. And by the way, it will pay for itself in new ideas and actions to attract and deliver value to your clients and increase your income.
Strategy #2:
Do a search (either online or ask others while networking) and find associations/communities of solopreneurs in your industry, specialty, etc. Attend their meetings to learn more and leverage their knowledge. Request an opportunity to speak or contribute an article, so that others learn from you and recognize your expertise.
Strategy #3:
Look for and participate in a mastermind group. This collection of like-minded individuals will help you explode your results in a powerful and highly supported way. You can check in with your current network, as Tom did!
Connect with like-minded individuals and build the mastermind that takes you and your business to more profitable levels easily.
Chris Makell helps coaches, consultants, and other solopreneurs who want to live their life's purpose transition smoothly from unfulfilled full-time employees to successful full-time entrepreneurs. To learn how to make more money doing what you love, visit www.RadianceMarketing.com to claim your free special report, "7 Surefire Ways to Get the Most Out of Your Time and Marketing Dollar."
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