Promotional products like pens, hats, mugs and water bottles, are better than traditional advertising because they can be targeted to a specific audience. Also, people tend to keep most promotional products for about a year, which means your corporate logo will be seen more often for less money.
By Julie Austin
Copyright (c) 2010 Julie Austin
Promotional products are usually useful and unique things that most people would use anyway. If they have a corporate logo on them then more people see the logo.
With promotional products you know which people got them because you control the distribution. An ad might not always get to the audience you’re targeting. Your customers will be more likely to keep your promotional product around if it’s something they would use anyway.
Your customers will remember your name if they see it on a product that you give them. Think about how many times you’ve worn a T-shirt or hat that has a company’s logo on it. The more you see a logo on a promotional product, the more likely you are to remember the name of the company. Advertising will also get you to remember a corporation’s name, but it’s much, much more expensive to have to constantly advertise. A promotional product does the same thing for a fraction of the price.
Over 50% of people keep their promotional products for over a year. Your logo is being seen over and over again. The more it’s seen, the less the actual cost is to you in the long run.
Choose promotional products that have long-lasting value and are products your customers would be interested in. Imprinted golf balls or golf bags would be a good thing to give to your customers who are golfers. Whenever they use the printed golf balls they will remember you fondly. People who are coffee drinkers would use a mug every day, and if it has your logo on it they will be seeing your logo constantly. Calendars with your name on it are a good product to give customers because they will keep it around for at least a year.
Offer your customers unique promotional products that they wouldn’t be able to find themselves. Something unusual and useful will stand out in their mind and they will associate your company name with it. It’s more likely that customers who receive promotional products will place bigger orders.
Promotional products allow you to target your advertising to a specific group for less money.
Julie Austin is the inventor of swiggies, wrist water bottles for runners. They are hands-free, hold 11 ounces of water or sports drink, and can also be frozen to lower body temperature. http://www.swiggies.com
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