How much do you spend on gas over a 12 month period? If you know, you are unusual. As the price of gas increases so has your yearly gasoline cost. Gasoline has become one of the major components of your family budget. In order to maintain a proper family budget you really need to know how much you are spending for gas during the year. Most drivers are familiar with the amount of money it costs to fill the car but few can state with certainty the total spent per year.
By Scott Siegel
How much do you spend on gas over a 12 month period? If you know, you are unusual. As the price of gas increases so has your yearly gasoline cost. Gasoline has become one of the major components of your family budget. In order to maintain a proper family budget you really need to know how much you are spending for gas during the year. Most drivers are familiar with the amount of money it costs to fill the car but few can state with certainty the total spent per year.
It is easy to figure out and only takes a few minutes. That being the case one would think that most drivers would take the time to work the calculations and determine their annual expense. But most don’t. If they did they might realize how important it is to their financial health to do something about it.
We see it almost every day, the increases to the price of gas. $3.00 per gallon, $3.19 per gallon, $3.39 per gallon even $3.49 and $3.59 per gallon are prices that we have become familiar with this year. Not too long ago $3.00 per gallon seemed high. Now $3.00 seems almost a bargain.
The American Automobile Association uses 15,000 miles as an average amount of miles traveled per vehicle when they calculate costs. If you on average travel 15,000 miles a year in a vehicle that runs at about 20 miles to the gallon, you will purchase around 750 gallons of gasoline per year. If the price is $3.00 per gallon that equals $2250.00 per year.
If you are a two car family averaging 15,000 miles per car you will use 1500 gallons of gas per year. 1500 gallons at $3.00 per gallon equals $4500.00 per year.
If the price of gas is $3.49 per gallon of course the results are significantly higher. If you are a one car household utilizing 15,000 miles per year you will have an expense of over $2600.00 annually. If you are a two car family your yearly costs will be over $5200.00 annually. That equates to $437.00 monthly. You are likely spending more for fuel than you spend on a car payment.
Each time the price of gasoline goes up at the gas pump by 10 cents the annual increase for your two car household is $150.00 per year. When the price jumps 20 cents in one day, realize that the 20 cent increase will cost you $300.00 per year.
When you consider the yearly cost of your gasoline it is staggering. When you consider that you may be spending $5200.00 per year just for gas it could well be time to seriously look at ways to lower that cost. As you figure out the 20 cent increase at the pump today will really cost $300.00 this year it becomes a great motivator to do something about it.
Scott Siegel is the author of a 143 page manual of industry insider information on saving gas and dollars at the pump (beatthegaspump.com). Visit us to learn how you can get better gas mileage. Find out how to increase gas mileage.
Showing posts with label budget. Show all posts
Showing posts with label budget. Show all posts
Thursday, December 10, 2009
Friday, November 27, 2009
Calculate Your Ad Budget
Before you pour money into advertising, figure out exactly how much you should spend.
By Roy H. Williams
Q: I've never really done much advertising for my business; I've always relied on networking and word-of-mouth. Now I'd like to launch a small campaign, but I'm frightened it will cost a lot of money. How can I figure out where to start?
A: The first thing you must do is calculate your minimum and maximum allowable ad budgets:
Step 1: Take 10 percent and 12 percent of your projected annual, gross sales and multiply each by the markup made on your average transaction. In this first step, it's important to remember that we're talking about gross markup here, not margin. Markup is gross profit above cost, expressed as a percentage of cost. Margin is gross profit expressed as a percentage of the selling price. Sell an item for $150 when it only costs you $100, and your markup is 50 percent. Your margin, however, is only 33.3 percent. This is because the same $50 gross profit represents 50 percent of your cost (markup,) but only 33.3 percent of the selling price (margin.) Most retail stores in America (carpet, jewelry and so on) operate on an average markup of approximately 100 percent, some operate on as little as 50 percent markup and others add as much as 200. More expensive items, such as cars, recreational vehicles and houses, typically carry a markup of only 10 to 15 percent.
Step 2: Deduct your annual cost of occupancy (rent) from the adjusted 10 percent of sales number and the adjusted 12 percent number.
Step 3: The remaining balances represent your minimum and maximum allowable ad budgets for the year. At this point in the calculation, you may learn that you've already spent your ad budget on expensive rent, or you might also learn that you should be doing a lot more advertising than you had previously suspected.
Now let's calculate an ad budget. Assume that my business is projected to do $1 million in sales this year, I have a profit margin of 48 percent, and my rent is $36,000 per year. The first thing to do is calculate 10 percent of sales and 12 percent of sales ($100,000 and $120,000, respectively).
Second, we must convert my 48 percent profit margin into markup, because markup is what we've got to have to make this formula work. Most business owners know their margin by heart, but never their markup. To make the conversion from margin to markup, simply divide gross profits by cost. Dividing $480,000 (gross profits) by $520,000 (hard cost) shows us that a 48 percent margin represents a markup of 92.3 percent. Bingo.
Now we multiply $100,000 times 92.3 percent to see that our adjusted low budget for total cost of exposure is $92,300. Likewise, we multiply $120,000 times 92.3 percent to get an adjusted high budget for total cost of exposure of $110,760. From each of these two budgets, we must now deduct our $36,000 rent. This leaves us with a correctly calculated ad budget that ranges from $56,300 on the low side to a maximum of $74,760 on the high side.
Most advertising salespeople will tell you that "5 to 7 percent of gross sales" is the correct amount to budget for advertising, but don't you believe it. It simply isn't possible to designate a percentage of gross sales for advertising without taking into consideration the markup on your average sale and your rent. Yes, expensive rent for a high-visibility location is often the best advertising your money can buy, since a business with a good sign in a high-visibility location will need to advertise significantly less than a similar business in an affordable location. To prove this, just look at the example above and change the rent to $75,000 per year. In this case, the ad budget would range from $17,300 to $35,760, representing just 1.7 to 3.5 percent of sales. The formula I've given you is the only one that reconciles your ad budget with your rent as well as the profitability of your average sale. Good luck!
By Roy H. Williams
Q: I've never really done much advertising for my business; I've always relied on networking and word-of-mouth. Now I'd like to launch a small campaign, but I'm frightened it will cost a lot of money. How can I figure out where to start?
A: The first thing you must do is calculate your minimum and maximum allowable ad budgets:
Step 1: Take 10 percent and 12 percent of your projected annual, gross sales and multiply each by the markup made on your average transaction. In this first step, it's important to remember that we're talking about gross markup here, not margin. Markup is gross profit above cost, expressed as a percentage of cost. Margin is gross profit expressed as a percentage of the selling price. Sell an item for $150 when it only costs you $100, and your markup is 50 percent. Your margin, however, is only 33.3 percent. This is because the same $50 gross profit represents 50 percent of your cost (markup,) but only 33.3 percent of the selling price (margin.) Most retail stores in America (carpet, jewelry and so on) operate on an average markup of approximately 100 percent, some operate on as little as 50 percent markup and others add as much as 200. More expensive items, such as cars, recreational vehicles and houses, typically carry a markup of only 10 to 15 percent.
Step 2: Deduct your annual cost of occupancy (rent) from the adjusted 10 percent of sales number and the adjusted 12 percent number.
Step 3: The remaining balances represent your minimum and maximum allowable ad budgets for the year. At this point in the calculation, you may learn that you've already spent your ad budget on expensive rent, or you might also learn that you should be doing a lot more advertising than you had previously suspected.
Now let's calculate an ad budget. Assume that my business is projected to do $1 million in sales this year, I have a profit margin of 48 percent, and my rent is $36,000 per year. The first thing to do is calculate 10 percent of sales and 12 percent of sales ($100,000 and $120,000, respectively).
Second, we must convert my 48 percent profit margin into markup, because markup is what we've got to have to make this formula work. Most business owners know their margin by heart, but never their markup. To make the conversion from margin to markup, simply divide gross profits by cost. Dividing $480,000 (gross profits) by $520,000 (hard cost) shows us that a 48 percent margin represents a markup of 92.3 percent. Bingo.
Now we multiply $100,000 times 92.3 percent to see that our adjusted low budget for total cost of exposure is $92,300. Likewise, we multiply $120,000 times 92.3 percent to get an adjusted high budget for total cost of exposure of $110,760. From each of these two budgets, we must now deduct our $36,000 rent. This leaves us with a correctly calculated ad budget that ranges from $56,300 on the low side to a maximum of $74,760 on the high side.
Most advertising salespeople will tell you that "5 to 7 percent of gross sales" is the correct amount to budget for advertising, but don't you believe it. It simply isn't possible to designate a percentage of gross sales for advertising without taking into consideration the markup on your average sale and your rent. Yes, expensive rent for a high-visibility location is often the best advertising your money can buy, since a business with a good sign in a high-visibility location will need to advertise significantly less than a similar business in an affordable location. To prove this, just look at the example above and change the rent to $75,000 per year. In this case, the ad budget would range from $17,300 to $35,760, representing just 1.7 to 3.5 percent of sales. The formula I've given you is the only one that reconciles your ad budget with your rent as well as the profitability of your average sale. Good luck!
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