Ever wanted to know how to make the most of your Facebook marketing? Check out this article for all you'll need to know.
By Leon Hill
If Facebook marketing is something you’ve tried for your business, you’ll know the power of it and possibly, how some people are gaining thousands of new visitors per day because of it.
The thing is that most people try, though most of those end up failing before they achieve success.
In this article I’m going to go over a few ways you can make sure you get the most out of promoting your business on Facebook and really start bringing in the cash.
To begin, you’re going to need a decent number of fans or Facebook friends to effectively market your product or service. Of course, there’s no point in starting to promote a product or service if you have no fans. The good thing is, there are a few ways of getting more.
Firstly, you can send out loads of friend requests or messages and hope that you get some people who reciprocate. This can take a little time to implement, though it is a tactic that’s extremely effective. Just make sure that when you decide to do this, you target people in the same industry or interest group that you’re in. Once you manage this, you should be able to easily start marketing to them and bringing in the dollars.
But if you want to get fans or friends even easier, there are places on the internet which will allow you to buy them. To search for them, simply search on Google.
Next on the list, when you start your marketing efforts, be sure to remember not to spam your fans—this is extremely important. The thing is that people are doing this more and more regularly. However, it’s really not going to do your business any justice if you do the same thing.
A good guide that I use is to only send out one promotional message on Facebook per day. While for some people this might not seem like enough, any more than this and you might lose fans.
But one tip that you can utilize here is to see when the vast majority of your fans and friends are on and send your promo message at that time of the day.
When you finally begin making some cash, the best advise I can give is to invest some money in having a company design an app to further promote you. It is an absolutely powerful way of promoting your business service and getting loads more traffic to your site.
Well, that about ends my article on Facebook marketing tips to help you build your business. All that’s left to do for you now is to actually get out there and begin implementing these strategies.
For more great Facebook marketing advice, check out this site for the best Facebook marketing information you'll find anywhere else.
Showing posts with label horizontal marketing. Show all posts
Showing posts with label horizontal marketing. Show all posts
Monday, February 8, 2010
Wednesday, December 30, 2009
Video Marketing Can Be a Huge Boost for Your Business
A positive perception of business brand is a must for any business to spread its wings. Today's Business websites that are stuffed full of text only, are labeled as dead websites. Writing articles with different fonts and different colors to promote your business is the thing of past. A more powerful and effective way of promoting your business has taken the place of text. This powerful medium is video marketing.
By James Trent
A positive perception of business brand is a must for any business to spread its wings. Today’s Business websites that are stuffed full of text only, are labeled as dead websites. Writing articles with different fonts and different colors to promote your business is the thing of past. A more powerful and effective way of promoting your business has taken the place of text. This powerful medium is video marketing.
A Little Glimpse of the New Power
Suppose you run a business related to digital image enhancements. You are promoting your business with brochures full of text stuffed pages. Your website describes the processes involved in the enhancement process. Now A Days internet surfers are not at all interested in the magic the content writers create with textual words.
Your business will fail to create that impact on the consumers mind. Moreover, a digital company doing its publicity by text sounds weird! Try creating a video out of text.. The consumer can now see the actual affects of the techniques used and more easily understand them. Less time spent, more impact is made.
Luring Consumer Traffic- Priority of Every Business
YouTube now days attracts more traffic than Google. Convert your articles into videos and upload them on video sharing sites like YouTube, MetaCafe, and Dailymotion. Videos spread at a faster rate than text. Consumers are more interested in getting the real feel of any business product or service. On these video sharing websites, traffic sky rockets into the millions. Once your video tops the charts, the amount of visibility your business can generate is unimaginable.
The Trust Factor
The trust factor is the key to the success of any business. Instead of written text explaining the motto of your business, put up a video explaining your business. It will bring more credibility to your business in the consumer’s mind. The video offers a personal touch between you and the consumer.
Catches the Imagination of the Customer
The major benefit of video marketing is that it keeps the consumer interested in your business promotional activities. Video engages their senses more than text, thus keeping them longer on your website. This helps build long term relationships with your visitors (especially if you make the video personal) which leads to more trust.
Video Marketing Gives you That Extra Inch
A craze for your company brand can only be created by video marketing. Videos trigger the senses of a consumer. Later they will remember you by the theme of your video. The same consumers generally refer videos to other interested people. This reference is generally done with the theme displayed in your video.
Viral Marketing- Video Marketing
A Marketing strategy that spreads like a wild fire is known as viral marketing. Videos spread virally. You can market your videos on social networking sites, blogging platforms and media sharing sites for free. If your site if properly linked to the social networking world you will reap huge benefits from video marketing with no additional cost.
Kick Out the Myth
Do not believe in the myth that video marketing is costly. With the amount of visibility it can gather for your business, I personally do not think that it should be termed as costly.
If you want to carve a niche for your business, video marketing is a strategy you need to embrace.
James is a mentor and business coach that assists serious entrepreneurs in building a profitable online business with multiple streams of income. James and his team have assisted hundreds of people in generating profits in their very first year. For more information and to contact James, visit his website. http://thesevenfigurepro.com
By James Trent
A positive perception of business brand is a must for any business to spread its wings. Today’s Business websites that are stuffed full of text only, are labeled as dead websites. Writing articles with different fonts and different colors to promote your business is the thing of past. A more powerful and effective way of promoting your business has taken the place of text. This powerful medium is video marketing.
A Little Glimpse of the New Power
Suppose you run a business related to digital image enhancements. You are promoting your business with brochures full of text stuffed pages. Your website describes the processes involved in the enhancement process. Now A Days internet surfers are not at all interested in the magic the content writers create with textual words.
Your business will fail to create that impact on the consumers mind. Moreover, a digital company doing its publicity by text sounds weird! Try creating a video out of text.. The consumer can now see the actual affects of the techniques used and more easily understand them. Less time spent, more impact is made.
Luring Consumer Traffic- Priority of Every Business
YouTube now days attracts more traffic than Google. Convert your articles into videos and upload them on video sharing sites like YouTube, MetaCafe, and Dailymotion. Videos spread at a faster rate than text. Consumers are more interested in getting the real feel of any business product or service. On these video sharing websites, traffic sky rockets into the millions. Once your video tops the charts, the amount of visibility your business can generate is unimaginable.
The Trust Factor
The trust factor is the key to the success of any business. Instead of written text explaining the motto of your business, put up a video explaining your business. It will bring more credibility to your business in the consumer’s mind. The video offers a personal touch between you and the consumer.
Catches the Imagination of the Customer
The major benefit of video marketing is that it keeps the consumer interested in your business promotional activities. Video engages their senses more than text, thus keeping them longer on your website. This helps build long term relationships with your visitors (especially if you make the video personal) which leads to more trust.
Video Marketing Gives you That Extra Inch
A craze for your company brand can only be created by video marketing. Videos trigger the senses of a consumer. Later they will remember you by the theme of your video. The same consumers generally refer videos to other interested people. This reference is generally done with the theme displayed in your video.
Viral Marketing- Video Marketing
A Marketing strategy that spreads like a wild fire is known as viral marketing. Videos spread virally. You can market your videos on social networking sites, blogging platforms and media sharing sites for free. If your site if properly linked to the social networking world you will reap huge benefits from video marketing with no additional cost.
Kick Out the Myth
Do not believe in the myth that video marketing is costly. With the amount of visibility it can gather for your business, I personally do not think that it should be termed as costly.
If you want to carve a niche for your business, video marketing is a strategy you need to embrace.
James is a mentor and business coach that assists serious entrepreneurs in building a profitable online business with multiple streams of income. James and his team have assisted hundreds of people in generating profits in their very first year. For more information and to contact James, visit his website. http://thesevenfigurepro.com
Friday, October 30, 2009
Stretch Your Dollar With Horizontal Marketing
Partnering with a company that shares your target market saves you time and money.
By Sarah Pierce
It's not an offer you see every day: "Buy a House, Get a Free Electric Car." But that's exactly why Chris Schneider, owner of Honda Motorwerks, in La Crosse, Wisconsin, decided to use such an attention-grabbing sales tactic.
Schneider, 51, has been selling environmentally friendly cars for 30 years, but it hasn't been easy to persuade people to make the switch to alternative-fueled vehicles. Over the years, Schneider has tried many tactics to woo more people into buying energy-efficient cars, but it was teaming up with the real estate agent for his "free car" stunt in July that made the biggest impact.
"It certainly gained a great deal of attention. We did this on a Friday morning, and by Friday afternoon I had already received three messages from people interested in the car," he says. So far, no one has purchased the house, but foot traffic at Schneider's dealership has noticeably increased.
Schneider has learned what many business owners have: Horizontal marketing--two businesses with different products but similar clientele join marketing efforts--is a smart way to increase your customer base without increasing your marketing budget.
"Horizontal marketing is easier and cheaper than just about any other form of marketing," says Shel Horowitz, author of Principled Profit. According to Horowitz, competitors can become some of your best allies.
"In the case of horizontal marketing, a competitor might be someone who overlaps with you but doesn't duplicate your offering exactly," Horowitz says. "Both of you benefit by being able to offer a wider range of services and by pleasing clients who might otherwise have felt a need to go elsewhere."
Of course, you don't have to give away an expensive product like Schneider did to please your customers. There are many innovative ways to market your products and services by getting together with another business. Here are three more creative and cheap ways to jump-start your own horizontal marketing campaign.
Cross-endorsement. "If you're a small company without much brand identity, you can ride the coattails of a stronger brand by offering them some type of promotion for their customers, whether that be a product, coupon, etc.," says Denise Patrick, vice president of creative services for Pierpont Communications. "For example, let's say you own the local miniature golf park. Offer the big movie theater in your neighborhood a ton of 'Buy One, Get One Free' tickets. It's a free gift for the movie theater, credibility for you and access to all the teenagers looking for a fun place to take their dates."
Dr. Desiree Edlund, founder of OC Back & Body Doctors, a chiropractic office based in Irvine, California, that offers acupuncture and physical therapy, has been cross-endorsing with a neighboring gym for seven years. Edlund, 37, offers gym members discounts on services and periodically stations a representative in the gym offering free on-site body fat analyses with the results written on her business card.
"Working with the gym has worked out very, very well because the type of people who work out are people who care about their health and wellness, which is exactly the type of customers we like and who like us," Edlund says. "The discounts pay for themselves in repeat business."
Spread out the cost. Patrick encourages neighboring businesses to "think mall" by turning your businesses into a destination "buying experience."
"For example, say you're a bookstore owner located in a strip center along with a children's clothing store and a discount linens store," she says. Together, you can create 'Build a Fort' afternoon for children. The linens store provides the sheets for the forts, the children's store provides costumes and you host a reading."
Offer a full-service brand experience without increasing your overhead. What other services would your clients like to receive? Michael Hart, a small-business marketing consultant for over 20 years, helped one of his clients reach a wider range of customers through a simple horizontal marketing tactic that any business can use. Hart helped a heating and air conditioning company recruit eight other businesses that had similar clientele to be featured in a full-color, 10-page home services coupon catalog. The businesses in the catalog all offered different services--termite and pest control, lawn care, carpet cleaning--but they all marketed to the same type of customers.
"Each vendor increased sales by 20 percent or more, reduced their advertising and mailing costs, and expanded their client base eight-fold," Hart says about the catalog's success.
No matter what type of business you have, there are creative ways to increase your clientele through horizontal marketing. From product giveaways to coupons and discounts, you'll be able to stretch your marketing dollars further by forming a friendly alliance with other businesses in your area.
By Sarah Pierce
It's not an offer you see every day: "Buy a House, Get a Free Electric Car." But that's exactly why Chris Schneider, owner of Honda Motorwerks, in La Crosse, Wisconsin, decided to use such an attention-grabbing sales tactic.
Schneider, 51, has been selling environmentally friendly cars for 30 years, but it hasn't been easy to persuade people to make the switch to alternative-fueled vehicles. Over the years, Schneider has tried many tactics to woo more people into buying energy-efficient cars, but it was teaming up with the real estate agent for his "free car" stunt in July that made the biggest impact.
"It certainly gained a great deal of attention. We did this on a Friday morning, and by Friday afternoon I had already received three messages from people interested in the car," he says. So far, no one has purchased the house, but foot traffic at Schneider's dealership has noticeably increased.
Schneider has learned what many business owners have: Horizontal marketing--two businesses with different products but similar clientele join marketing efforts--is a smart way to increase your customer base without increasing your marketing budget.
"Horizontal marketing is easier and cheaper than just about any other form of marketing," says Shel Horowitz, author of Principled Profit. According to Horowitz, competitors can become some of your best allies.
"In the case of horizontal marketing, a competitor might be someone who overlaps with you but doesn't duplicate your offering exactly," Horowitz says. "Both of you benefit by being able to offer a wider range of services and by pleasing clients who might otherwise have felt a need to go elsewhere."
Of course, you don't have to give away an expensive product like Schneider did to please your customers. There are many innovative ways to market your products and services by getting together with another business. Here are three more creative and cheap ways to jump-start your own horizontal marketing campaign.
Cross-endorsement. "If you're a small company without much brand identity, you can ride the coattails of a stronger brand by offering them some type of promotion for their customers, whether that be a product, coupon, etc.," says Denise Patrick, vice president of creative services for Pierpont Communications. "For example, let's say you own the local miniature golf park. Offer the big movie theater in your neighborhood a ton of 'Buy One, Get One Free' tickets. It's a free gift for the movie theater, credibility for you and access to all the teenagers looking for a fun place to take their dates."
Dr. Desiree Edlund, founder of OC Back & Body Doctors, a chiropractic office based in Irvine, California, that offers acupuncture and physical therapy, has been cross-endorsing with a neighboring gym for seven years. Edlund, 37, offers gym members discounts on services and periodically stations a representative in the gym offering free on-site body fat analyses with the results written on her business card.
"Working with the gym has worked out very, very well because the type of people who work out are people who care about their health and wellness, which is exactly the type of customers we like and who like us," Edlund says. "The discounts pay for themselves in repeat business."
Spread out the cost. Patrick encourages neighboring businesses to "think mall" by turning your businesses into a destination "buying experience."
"For example, say you're a bookstore owner located in a strip center along with a children's clothing store and a discount linens store," she says. Together, you can create 'Build a Fort' afternoon for children. The linens store provides the sheets for the forts, the children's store provides costumes and you host a reading."
Offer a full-service brand experience without increasing your overhead. What other services would your clients like to receive? Michael Hart, a small-business marketing consultant for over 20 years, helped one of his clients reach a wider range of customers through a simple horizontal marketing tactic that any business can use. Hart helped a heating and air conditioning company recruit eight other businesses that had similar clientele to be featured in a full-color, 10-page home services coupon catalog. The businesses in the catalog all offered different services--termite and pest control, lawn care, carpet cleaning--but they all marketed to the same type of customers.
"Each vendor increased sales by 20 percent or more, reduced their advertising and mailing costs, and expanded their client base eight-fold," Hart says about the catalog's success.
No matter what type of business you have, there are creative ways to increase your clientele through horizontal marketing. From product giveaways to coupons and discounts, you'll be able to stretch your marketing dollars further by forming a friendly alliance with other businesses in your area.
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