There's a silent epidemic happening for entrepreneurs world-wide. It's not a pretty epidemic, nor is it fun... but it's an epidemic that can be eradicated by each and every entrepreneur who has been affected by it.
By Christine Kloser
Copyright (c) 2010 Christine Kloser
There’s a silent epidemic happening for entrepreneurs world-wide. It’s not a pretty epidemic, nor is it fun… but it’s an epidemic that can be eradicated by each and every entrepreneur who has been affected by it.
I was personally impacted by this epidemic for many, many years in my business without having any conscious awareness that it was happening, that it had its hold on me. And, I’m hearing more and more about this epidemic as entrepreneurs are waking up and beginning to realize what’s really happening in their businesses.
And, the epidemic is this.... I call it the “Unconscious, Conscious Entrepreneur” syndrome. I can hear you already saying, “What?” “What does it mean to be an “unconscious, conscious entrepreneur?” Right? If you’re reading this ezine and believe in a conscious approach to business, how could you be unconsciousness?
The answer is this. There are ways of being, old habits, default patterns that you aren’t even aware of that are running your business, and your life. While you are likely working very hard (like I did) not to let these old beliefs and behaviors take over… they are so insidious, they can’t help but creep in.
Here are a two of the most common ways this epidemic shows up, and my personal experience with each:
I’m Not Good Enough
If somewhere in your psyche, you have a belief that you are not “good enough” (which is very common for us overachieving entrepreneurs), no matter how much you take action and do things in your business to feel good enough, there will always be an empty space inside of you that can never be filled no matter how much you achieve. Feeling like “enough” has to come from inside of you… it can never come from anything outside of yourself.
How this core belief showed up in me was in my ambitious drive to excel, achieve, and accomplish. While I was connected to really wanting to help people, there had been this underlying “frenetic” feeling that I always had to be doing more. At the time I wasn’t aware that my ambition and my drive to excel was being fueled by a feeling of not being “good enough.” Once I shifted away from being an “unconscious, conscious entrepreneur” and opened my eyes to what was really happening inside of myself, everything changed.
So, I invite you to simply notice if you have an underlying feeling of “not being good enough.” If you do, allow yourself to see how this belief (which is not really the truth of who you are) plays out in your life and your business. With this new awareness, now stay “awake” to it and you’ll see you can begin to make some new choices.
I’m Worried About What Others Think
This is another biggy! Be honest with yourself, and ask yourself if you’re ever done something (or not done something) because of what someone else might think? Did you launch a program you really didn’t want to do, just because your coach or a colleague told you to do it? Have you ever said “yes” to something you wanted to say “no” to because you didn’t want to let down the other person? Chances are you’ve done these things because you allow what others think about you to have an influence on you.
This was another big learning area for me. I used to worry about what others thought about me and what I did or didn’t do (in fact, to be honest, every now and then I still feel this old thought pattern creeping in). But, once I realized how much I had been sacrificing my own joy trying to fit into someone else’s idea of me - someone else’s “box” - I have been working hard within myself to not worry so much about what other people think about me. It’s a tough lesson to learn, especially when you care about others and don’t want to make waves or cause anyone to be upset. However, the most important person to not upset or make waves with is yourself!
So, beginning today, let yourself see if you have been worried about what other people think of you. And, begin to imagine what would be possible if you thought most about what you thought of you. As one of my friends likes to say, “What you think of me is none of my business.”
Christine Kloser, author of The Freedom Formula, helps small businesses put soul in their business and money in the bank. If you want to enjoy a purpose-driven business and a soulful life, send for my free Conscious Business Success Kit, which includes my report, How to Avoid the 3 Massive Mistakes Made by Conscious Entrepreneurs and audio, 7 Strategies Entrepreneurial Authors Need to Know Before Writing a Word, at LoveYourLife.com.
Showing posts with label successful business. Show all posts
Showing posts with label successful business. Show all posts
Thursday, March 11, 2010
Tuesday, February 16, 2010
Recession? Who Cares? Your Business Can Still Be Successful
In every economic downturn, entrepreneurs have created successful businesses through the combination of seeking new opportunities, getting creative and taking action. Specific examples of companies and what they did to succeed serve as an example for entrepreneurs today.
By Barbara Roemer
The media reports are full of bad news about the economy on a global, national and even household level. Predictions abound on if another severe downturn like the Great Depression will begin, and if it does, when it will start and how long it will last.
Turn off the news and think about this: Consumers do not stop spending in a downturn; they just become more selective on where to spend their dollars. They look for what appears to be a better deal, whether it is better pricing, better customer service, a special add-on, easier sales process, and more.
Even during the Great Depression (that began in 1929), consumers were still spending. Companies that survived, and even thrived, got creative and took action. Here are just a few examples from that time period:
* Kellogg and Post were once pretty close competitors until the Great Depression. Kellogg came out swinging, with heavy marketing; Post took the no-growth strategy - thinking they needed to save money and not spend it. Kellogg overtook Post, and Post has never caught up. A similar situation occurred with Chevrolet and Ford. Chevrolet increased their marketing and had a large market lead over Ford for many years.
* Proctor and Gamble began a huge branding campaign by being the first company to sponsor radio soap operas, which was a significant form of entertainment and relaxation for listeners. Their name became a household word and remains so today.
* Bixler Jewelers, credited as the oldest jeweler in America, saw a drop in customer traffic and decided to open a free lending library in the store. This increased their traffic, helped to maintain customer loyalty, and little by little, their sales improved and they are still in business today.
* A.E. Schmidt was a billiard table manufacturer when the Depression hit. They diversified and sold janitorial supplies to restaurants. They also sought new markets for their billiard tables, approaching the US government about the need to provide inexpensive and positive activities for those in government work camps during the long, boring evenings when they weren’t working – and billiards became one of the top activities at those camps.
* Cornell Iron Works was a specialty ironworks provider. In the Depression, they broadened their market so that they not only made specialty railings, grates and stairways; they also made plain metal siding for delivery trucks and security doors.
Some entrepreneurs saw opportunities that others didn’t see during the Depression, and took them.
During the Great Depression, most brokerages had either closed, or were afraid to take on new clients. This left many people, who still wanted to invest in the stock market, with no place to go. Howard Buffet (the father of multi-billionaire Warren Buffet) recognized this need and opened his own brokerage to fill the need.
* Walt Disney knew people still wanted entertainment, and provided it at a low cost through animated cartoons.
* Ever hear of Monopoly? The rise of this game occurred as another form of cheap entertainment. A small investment for the Monopoly game became a way to see hope in the future, and as players developed their money making skills, they could pretend they were real estate barons.
There have been severe recessions since the Great Depression ended, and during each one, new and existing businesses were built to great levels of success.
Two companies that began business in a recession are Domino’s Pizza and Toys R Us. They thrived by using new marketing models. Domino’s Pizza created a marketing campaign that no other pizza company had: if they didn’t deliver the pizza within 30 minutes, the customer did not have to pay for it. Toys R Us transferred the warehouse store concept to selling toys - a first for that niche.
A very short list of some other companies that started business during economic downturns include: Wrigley Gum, UPS, NewEgg, Super 8 Motel, Microsoft, Symantec, Nantucket Juice, Zippo Lighters and Hewlett Packard. These companies are giants, and are well-known by multitudes!
What are the main keys to success in these examples?
1. GET CREATIVE with marketing, business models, product diversification and positioning, and,
2. SEEK the opportunities that others do not see, and,
3. TAKE ACTION, because of, and in spite of, the economic news.
Don’t get caught up in the fear that is being propagated on the news channels. Instead, focus on what you can do to create you success, regardless of the current economy.
For free resources, including a free report "Top 10 Reasons Entrepreneurs Fail, & What to Do so YOU SUCCEED!" visit http://www.successmasteryprogram.com/Top-10-ebook-request.html . Barbara Roemer uses her advanced education and certifications, and over 20 years of experience to guide others on the path to creating a fulfilling and successful business life.
By Barbara Roemer
The media reports are full of bad news about the economy on a global, national and even household level. Predictions abound on if another severe downturn like the Great Depression will begin, and if it does, when it will start and how long it will last.
Turn off the news and think about this: Consumers do not stop spending in a downturn; they just become more selective on where to spend their dollars. They look for what appears to be a better deal, whether it is better pricing, better customer service, a special add-on, easier sales process, and more.
Even during the Great Depression (that began in 1929), consumers were still spending. Companies that survived, and even thrived, got creative and took action. Here are just a few examples from that time period:
* Kellogg and Post were once pretty close competitors until the Great Depression. Kellogg came out swinging, with heavy marketing; Post took the no-growth strategy - thinking they needed to save money and not spend it. Kellogg overtook Post, and Post has never caught up. A similar situation occurred with Chevrolet and Ford. Chevrolet increased their marketing and had a large market lead over Ford for many years.
* Proctor and Gamble began a huge branding campaign by being the first company to sponsor radio soap operas, which was a significant form of entertainment and relaxation for listeners. Their name became a household word and remains so today.
* Bixler Jewelers, credited as the oldest jeweler in America, saw a drop in customer traffic and decided to open a free lending library in the store. This increased their traffic, helped to maintain customer loyalty, and little by little, their sales improved and they are still in business today.
* A.E. Schmidt was a billiard table manufacturer when the Depression hit. They diversified and sold janitorial supplies to restaurants. They also sought new markets for their billiard tables, approaching the US government about the need to provide inexpensive and positive activities for those in government work camps during the long, boring evenings when they weren’t working – and billiards became one of the top activities at those camps.
* Cornell Iron Works was a specialty ironworks provider. In the Depression, they broadened their market so that they not only made specialty railings, grates and stairways; they also made plain metal siding for delivery trucks and security doors.
Some entrepreneurs saw opportunities that others didn’t see during the Depression, and took them.
During the Great Depression, most brokerages had either closed, or were afraid to take on new clients. This left many people, who still wanted to invest in the stock market, with no place to go. Howard Buffet (the father of multi-billionaire Warren Buffet) recognized this need and opened his own brokerage to fill the need.
* Walt Disney knew people still wanted entertainment, and provided it at a low cost through animated cartoons.
* Ever hear of Monopoly? The rise of this game occurred as another form of cheap entertainment. A small investment for the Monopoly game became a way to see hope in the future, and as players developed their money making skills, they could pretend they were real estate barons.
There have been severe recessions since the Great Depression ended, and during each one, new and existing businesses were built to great levels of success.
Two companies that began business in a recession are Domino’s Pizza and Toys R Us. They thrived by using new marketing models. Domino’s Pizza created a marketing campaign that no other pizza company had: if they didn’t deliver the pizza within 30 minutes, the customer did not have to pay for it. Toys R Us transferred the warehouse store concept to selling toys - a first for that niche.
A very short list of some other companies that started business during economic downturns include: Wrigley Gum, UPS, NewEgg, Super 8 Motel, Microsoft, Symantec, Nantucket Juice, Zippo Lighters and Hewlett Packard. These companies are giants, and are well-known by multitudes!
What are the main keys to success in these examples?
1. GET CREATIVE with marketing, business models, product diversification and positioning, and,
2. SEEK the opportunities that others do not see, and,
3. TAKE ACTION, because of, and in spite of, the economic news.
Don’t get caught up in the fear that is being propagated on the news channels. Instead, focus on what you can do to create you success, regardless of the current economy.
For free resources, including a free report "Top 10 Reasons Entrepreneurs Fail, & What to Do so YOU SUCCEED!" visit http://www.successmasteryprogram.com/Top-10-ebook-request.html . Barbara Roemer uses her advanced education and certifications, and over 20 years of experience to guide others on the path to creating a fulfilling and successful business life.
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