Is your business card an ineffective necessary business expense or a valuable addition to your marketing arsenal? How about a business card that actually generates business, a lot of business!
By Patrick Gunning
Why free business card design tips?
To make a point! Free offers attract Customers and keep their attention!
But how does that apply to business cards? Shouldn’t business cards give customers the contact information about your business!
Wrong! Business cards should give your customers a reason to remember and use your business, if not it will end up in the trash!
What would you rather have?
A business card that tells customers how to reach you…
Or… a business card that seduces new customers and referrals to your business?
Free offers – Discounts – Yes, Coupons are still the most effective advertising tool ever designed and you probably already use them!
The best free business card design tips are a headline, an offer and an address, that’s all you need! No doubt you’ve seen those punch cards handed out by sandwich shops, ice cream parlors or the dry cleaners. In fact, you might even have one in your own wallet. These business cards did the trick, they kept you coming back!
Most businesses never think that their business cards could and should use the same technique! It works like magic! You’ll see them in the car, on the refrigerator, at work on the desk, but not in the trash!
Think of your business cards as personal sales ads instead of information!
Simple phrases like “call now for _____”, “with this card, buy one get one free or “this card is good for _____” can out-perform any standard business card and multiply the amount of business per dollar spent.
Most importantly, every time you hand out the business card, verbally make the offer. Tell your prospects exactly why they should keep that card handy. If you’re handing out cards to your targeted market you’ll be amazed at the response you get.
Oh… dump that slogan and replace it with a headline. Promote a benefit that your company offers over the competition - maybe a guarantee, your superior selection, your promptness your hassle free techniques or your price match policy.
We’re not done with your free business card design tips. You know the benefit that your customers respond to the most. That’s what you want to print directly below your company name. It’s what they want and it’s what you deliver!
Your business card is an advertising investment that should reap a return! Imagine how you’ll feel when you start to see those little wrinkled up cards in the hands of your new customers!
Note from Small Business Advice Daily:
1,000 color, double sided, high gloss, 14 pt (very firm) business cards for as low as $29