Monday, March 22, 2010

Branding, Publicity & Marketing Success Secrets

Discover the secrets to career and business success using publicity outreach for branding and marketing. Find out how to showcase your credentials, experience, wisdom and expertise using publicity success principles and strategy.

By Annie Jennings

Is there a secret to success? Is there more than one? Yes! Let’s find out what successful people, consultants and business pros believe and do that helps them achieve their optimal potential. What is it that they have in common, whether it’s in their beliefs or in their actions that makes them successful?

First of all they use resources available to them including publicity, self-promotion, branding and marketing to create their outstanding advantage in the marketplace. The rest comes naturally. The major opportunities go to the ones who are visible, making a difference, seen and heard by their target market.

Successful people know that they have to take responsibility and follow it up by taking action. You set you own limits. You are defined by the intensity of your commitment and the depths of your knowledge. In other words, commitment without knowledge can equal frustration and limit your potential. The idea is to add the right knowledge to your ambition so you can climb the ladder for yourself.

Those who make it big believe certain things and do certain things to back up their beliefs. They are ready to invest in themselves. They believe that they are they best investment. Successful people create a business model that meets the demands of their target market. Successful people are ready for action, they are committed and they are willing to go for it with gusto.

Showcase your knowledge. Showcase your talent using media outreach. Your clients will love seeing you out there in the media sharing what you know and commenting on the issues. They enjoy hiring a tried and true professional who understands how to deliver the specific outcome. By doing publicity, marketing and promotion, you let your clients get an idea of your knowledge, wisdom and experience. Your client will want to hire you. Clients want certainty. They want to hire the best. In the end, your clients want to buy outcomes and are happy to pay for your services if you are able to define the return on investment and clearly state how your services can help your clients.

Content is critical when showcasing yourself and your knowledge. The media is your opportunity to shine. Do an outstanding job, pack your commentary with valuable content and share your wisdom and experience in all of your marketing materials including your email newsletters. Be sure your website helps you educate your visitors and your clients.

Success is in your own hands. Taking responsibility for both the successes and failures empowers you to make the changes necessary to turn the situation around or to expand on your success. If you feel powerless in both the good and the bad, you will get stuck in your thinking and in your progress.

Have a terrific attitude. Commit to proven publicity, branding and marketing strategies. Do not fight success the whole way. Be optimistic. Success will come easily to you and it will seem as if everything you do has a terrific outcome. Have confidence in yourself. Go with your gut, your intuition and your instincts when making choices. Be high energy. Be ready for success & take action. P.S. Don’t stop until you get enough success!

Access tremendous publicity resources for both your career and your business at Annie Jennings PR. Free publicity, branding and business marketing special reports are available as well as free MP3 audio recordings to empower your corporate communications strategy. Contact Annie Jennings PR at 908-281-6201

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